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Change, leadership and
communication |
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The background
may be constant, but change is continuous in the foreground of modern
business |
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Managing change? 1 Acknowledge what you don’t
know. Be open about the fact that when businesses go through major changes,
leaders are working out the details as they go. Enlist support by
acknowledging this; seek input and ideas about how you’re going to get it
done. 2 Create a clear and concise
summary of the business case: the rationale for change and the strategy for implementing. This must capture
and hold the attention of your audiences—you’ll need a one-page
version. Identify the six to eight core points you want every
stockholder, every employee and every customer to know. Then use them
consistently. 3 Be visible and accessible.
Commit time to meeting with stakeholders—especially customers and employees—to understand their needs and concerns, share your vision and build
support. 4 Recognize limits to what
people can take on. Reassign priorities. “They just have to get it done,” is
a popular approach to managing workloads during change, but other work will
suffer, or the new work will get less than full attention. People are resilient,
but there are limits. At a certain stress level, quality and quantity begin
to suffer. 5 Lead by doing, not by saying. Demonstrate what needs to
change through your own style and behavior—whether it’s being open to ideas, focusing on the needs of your
customers, recognizing great results, being flexible and responsive, acting
as a team player or following up on your commitments. 6 Identify the resisters—especially those who are also opinion-leaders. Assign skeptics to transition teams. Allow them to express their
concerns, and challenge them to find ways to solve the problems they
identify. Facilitate conversations, discussions and arguments rather then
one-way communication or formal Q&A sessions. Attitudes change through persuasion, example and experience, and
rarely through one or two communication events. 7 Don’t shoot the messengers
who bring bad news: you need to know what’s not working, and what people are
thinking and feeling. |
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Downloadable
Resource Packs with guidance, tools, templates and other resources for
managing change. Website under
reconstruction. For
information, please email changestart@gmail.com |

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C2K Consulting Seattle, WA 98122 Email:
c2k@msn.com |
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Change, leadership and communication |
Manage change or be managed by it |
About C2K |