For information about Richard Bevan's Changemaking please visit www.changestart.com. You will also find free resources, including a 17-page toolkit on Making Meetings Work.

Stakeholders include many individuals and groups beyond the core of employees, customers and owners

Stakeholder assessment

A lot of people are saying, “what does this mean for me?”


Many people are saying, "Why are we doing this?"


Most are saying. "What does this mean for me?"


Some are saying, "Are they going to ask me what I think?"


Stakeholders are those who are involved in change, can influence the outcome, or are affected by it/. To address their concerns, you need to answer some questions:


·          Who are the key stakeholders?


·          What are their issues and concerns?


·          How should they be involved and consulted?


·          How will their needs be met?


Start with the familiar and important trio of customers, stockholders and employees. But many  other individuals and groups will also have a stake in the outcome, and can influence the process and result.

 

Change processes are planned based on data about stakeholder issues and needs. They incorporate strategies for involving appropriate individuals and groups in planning and deployment.

Who are the stakeholders?

They include, for example...

 Employees
 Customers
 Directors
 Stockholders
 Investors
 Regulators
 Managers
 Supervisors
 Team leaders
 Suppliers
 Families
 Local media
 Government
 Communities
 Labor unions
 Supervisors
 Competitors
 National media
 Opinion leaders
 Business partners
 Trade publications
 Industry associations
 And many others...
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