For information about Richard Bevan's Changemaking please visit www.changestart.com. You will also find free resources, including a 17-page toolkit on Making Meetings Work.

The diverse components of strategy fit together to form a robust, integrated framework within which detailed plans can be developed

Strategy development

Mission

The mission is ann ongoing, overriding  challenge or task; a goal that  simplifies, motivates, coordinates, inspires.

 

Strategy

Strategy describes the way you deploy assets and capabilities to achieve the mission; a broad set of actions and intents.

 

Plan

A plan sets out the detailed specifications for implementation, including steps, responsibilities, resources and control systems and processes.

 

Development of a strategy for managing change may include data-gathering, stakeholder analysis and an intensive planning workshop to formulate approaches and integrate them into an appropriate and integrated strategy. Then this overall approach is brought to life through a series of detailed implementation plans specifying exactly what will be done, when, with what resources and result.

 

A key theme is to understand the nature and sources of cultural resistance. Then we look for a strategy or strategies, supported by a detailed plan, that represent wins for the organization and for the stakeholder group involved. This recognizes that the integration process is, in part, a series of negotiations.

 

Positive organizational change processes represent a convergence of the diverse interests of stakeholders. Change is supported and facilitated by people who are convinced of the mission and the need, involved in the process and understand the plan and thenbenefits.

Steps in developing strategies for managing change

Clarify the strategic intent or mission; the rationale for change; and strategy and plans for achieving it.

Identify key stakeholder groups.

Research and analyze issues, needs, concerns, opportunities.

Benchmark best practice; develop integration plans and processes for each group.

Consolidate strategy and plans: eliminate overlap, build on strengths, generate synergy.

Assign resources and responsibilities; implement, monitor, adjust.
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